Week 5 Blog Exercise - Design Success and Failure

Week 5 Blog Exercise - Design Success and Failure in Relation to Syntactical Guidelines

Find TWO (2) examples of design work that intersect with your major/interests/future professional plans, one where one or more of the Syntactical Guidelines have been put to good use IN RELATION TO THE GOALS FOR THE WORK AND THE TARGETTED USER and one where they HAVE NOT. Post at least one image for each and briefly describe HOW one succeeds and HOW the other fails. Be sure to identify which of the Syntactical Guidelines are involved and how they function in the two examples. Complete this by the next class meeting.

Topic related to interest/ future professional plans: Poster design.

Good Syntactical Guidelines:

This poster is a great example of a good syntactic design. The main purpose is to promote Energy Star appliances for people with sustainable conscious mind, the target of the poster is to the general adult consumer. The poster is well designed with the great visual image covering the full spread, with the headline in clean capitalized Helvetica bold. The information is well set in the bottom of the page for additional reads. It is very well balanced, the poster is a successful example of following syntactical guidelines.

Bad Syntactical Guidelines:

This is an image of a bad poster design, it fails to be a good design with syntactical guidelines because of the cluttered images and text.

From this cigarette commercial, we can see the target audience is older aged mature men and women. This poster is filled with different titles and headlines. The red bar in the bottom with headline is already very bold. But the yellowed colored card right on top took the attention away from the headline. In general, too much typefaces are used and it's too difficult for the visual flow. It is a design failure with the lack of order and unity.