Blog Exercise: Visual Perception 1 / Top-Down Visual Processing
First, make sure you clearly understand the difference between bottom-up and top-down visual processing and the role of attention in visual perception and cognition.
Find a design example related to BOTH Top-Down Visual Processing (see Ware Reading + Lecture) and your intended/existing area of study.
Post at least one image of it and write at least 6 sentences explaining how it is related (in your own words but using the key vocabulary terms from the reading/lecture) and HOW top-down visual processing operates in its design.
Be sure to provide credit for the example's creator and cite the source (book or magazine title, WWW URL, etc.)
This is an image of a make-up desk with cosmetic objects on the desk and the mirrors and lighting on the side. It includes both Bottom-up and Top-down elements;
For the bottom-up processing it includes features, patterns and objects; the features in this image is the edges of the table, the reflection of the mirror, the depth of view created by different sizes of the make-up element. The pattern in this image is the texture of the wall made with the repeated rectangles and the lines. The objects in this image are the variety kinds of make-ups including lipstick, eyeshadow, powders and brushes. These objects made up the visual memory for this particular image.
This image also includes top-down visual processing which leads to directed eye movement and it has a action goal or cognitive goal that constant relates to each other. The eye movement for this image is defiantly the big brush and the powder lid that's in the center of the picture. It is in the front of everything, and the position makes this object the first thing to look at before other objects in the back. The image begin with short-fixations, the overview of the entire makeup table. Later concentrated in longer-fixations for more detailed visual process.
Image source: Fashionolia: http://fashionolia.com/how-to-become-a-make-up-artist/makeup-table/
First, make sure you clearly understand the difference between bottom-up and top-down visual processing and the role of attention in visual perception and cognition.
Find a design example related to BOTH Top-Down Visual Processing (see Ware Reading + Lecture) and your intended/existing area of study.
Post at least one image of it and write at least 6 sentences explaining how it is related (in your own words but using the key vocabulary terms from the reading/lecture) and HOW top-down visual processing operates in its design.
Be sure to provide credit for the example's creator and cite the source (book or magazine title, WWW URL, etc.)
This is an image of a make-up desk with cosmetic objects on the desk and the mirrors and lighting on the side. It includes both Bottom-up and Top-down elements;For the bottom-up processing it includes features, patterns and objects; the features in this image is the edges of the table, the reflection of the mirror, the depth of view created by different sizes of the make-up element. The pattern in this image is the texture of the wall made with the repeated rectangles and the lines. The objects in this image are the variety kinds of make-ups including lipstick, eyeshadow, powders and brushes. These objects made up the visual memory for this particular image.
This image also includes top-down visual processing which leads to directed eye movement and it has a action goal or cognitive goal that constant relates to each other. The eye movement for this image is defiantly the big brush and the powder lid that's in the center of the picture. It is in the front of everything, and the position makes this object the first thing to look at before other objects in the back. The image begin with short-fixations, the overview of the entire makeup table. Later concentrated in longer-fixations for more detailed visual process.
Image source: Fashionolia: http://fashionolia.com/how-to-become-a-make-up-artist/makeup-table/
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